CEO, Swych India | President – APAC
Firoz is arguably one of the best sounding boards in the Indian Gift Cards & Digital Retail industry,
where his track record of setting up "New to the Industry" processes has been in-line with the
evolution of Indian E-commerce over the last 20 years.
In 2011, Firoz founded GCI Network, the largest aggregator & distributor of Gift Cards in India. With
more than 250 Retail Brands, a Customer base of half a million and 500+ Corporates, GCI has
established a dominant position in distribution for its prepaid Gift Cards online and offline. GCI
Network got acquired by SWYCH Inc. in April 2018.
In his previous roles, Firoz has built Future Group’s (India’s largest retailer) digital retail from scratch
and successfully designed and implemented the first “Online Retail Supply Chain” & “Phone
Commerce Channel” across its various formats like Big Bazaar, Pantaloons, E-zone, Home Town,
Planet Sports & Indus League. Firoz was also part of Rediff.com’s (Internet Pioneer in India) journey
from early stage start-up to success where he launched India's first 'Cash-On-Delivery' option for
online shopping back in 1999.
Firoz is an absolute people's person, has a keen eye for detail and is a strong believer in "Keeping
Things Simple and doing the Simple Things Right".
Firoz holds a Bachelor’s Degree in Psychology and a Master’s in Business Administration from
Fun-Fact: Firoz is passionate about motorcycling and has travelled the length & breadth of the
country on his fav motorbikes.