Meet the Swych Team

Deepak Jain

CEO & Co-Founder

Deepak, a strategic leader with more than 10 years’ experience launching and transforming early-stage startups, specializes in bringing innovative technologies to market. He holds over 55 granted patents and an additional 50 pending patents in payment and security technologies. He co-founded Swych in 2016 with Rob Sabella.

Linda Yang

VP of Engineering

Linda is a full-stack web and mobile developer who leads her team in creating authentic, clean, and simply smart software products with great user experiences.

Harpreet Chawla

VP of Product and Innovation

Harpreet is a strategic product management leader with more than 15 years of success directing and delivering innovative product solutions in digital commerce and payments domains that engage consumers with delightful, captivating and engaging experiences to maximize demand and conversion rates and ensure winning product launches.

Stephanie Barrueto

VP of Marketing

Stephanie has more than 10 years’ marketing experience resulting in acquisitions from Facebook and Square. She directs media relations, branding, advertising and website development. She manages and oversees sponsorships, events, charitable contributions, marketing training and more.

Murali Krishna

VP Business Development

Murali has over 20 years of global experience in creating and managing large portfolio of revenues and products, Identification and Creation of New Revenue Streams, Structuring business models and eco-system relationships, Corporate Finance, Thought Leadership and Consulting. He began his career in consulting with KPMG and has held leadership positions in North America with companies such as Wipro Technologies and CapGemini. He co-founded Mango Mobile TV USA, a streaming media platform with the largest library of Indian content which thousands of Indians turn to watch their favorite films and content and Flit – The Fashion Locator in Town to empower hundreds of smaller and independent brands and business owners in India which scaled to thousands of businesses across India’s retail landscape.

Meera Goyal

Director of Finance

Meera, an experienced finance executive, relishes the strategy and operational challenges of creating successful start-up ventures from vision through execution. She holds a master’s degree in accounting from the University of Southern California, and as an alumnus of PricewaterhouseCoopers, Meera brings deep expertise in auditing, accounting, budgeting, forecasting and mergers & acquisitions. She is an avid tennis player and lives with her husband and two sons in Plano, Texas.

Krishna Doddamane

Director of Solutions and Projects Management

Krishna brings more than 15 years of payments industry experience in leading software development, project management and technology integration to the Swych team. He has experience in contactless payments, mobile wallets, EMV payments and retail POS systems. He manages B2B and B2C projects, app development and end-to-end technology integration of the Swych platform at Swych customers and partners.

Kai Xing

Director of Engineering

Kai has always expressed keen interest in software development and has pursued his software development dreams for the past 20 years. His most rewarding experience is leading a large team of mobile developers and managing the applications his team creates. With more than 10 years of experience in mobile software development, over the past decade Kai has specialized in iOS/OSx platform developing. His love for his work has led him to further specialize in asp.Net server application design and implementation, and high performance algorithm design and implementation.

Nelson Zhang

Director of Engineering

Nelson graduated from York University, Toronto, with a degree in computer science. He co-founded SWYCH Canada (formerly Knupro Technology Inc.). With more than 13 years of full-stack software engineering experience with a focus on Android, iOS and .net APIs, Nelson leads and manages the full software development life cycles.

Tracee Lee Beebe

Brand Manager

Tracee Lee brings multi-discipline expertise to Swych, including a strong focus in marketing, communications and project management. She works closely with our brand partners to integrate exciting and popular brands into the Swych mobile app.

Rebekka Rea

Director of Business Development

Rebekka Rea is a multi-faceted, pre-paid industry veteran. As the Director of Business Development at Swych, Rebekka is responsible for developing sales, marketing and partnership opportunities with brands and strategic industry partners.
Her career spans over 20+ years and across diverse industry segments including gift cards, incentives, payments, Fintech, association management, advertising, and retail. Rebekka was instrumental in the growth and leadership of the Retail Gift Card Association, serving as its President and Executive Director for 5 years. She has served on the board of directors for the Incentive Marketing Association (IMA) and Incentive Gift Card Council (IGCC) and currently serves on the Board of the Incentive and Engagement Incentive Suppliers (IESP).

Reethika Sunder

VP Operations

Reethika Sunder has over a decade of cross-functional experience in Business Consulting & Strategy, Marketing and Deal Enablement working with Technology Companies like iGATE (acquired by CapGemini) and HCL Technologies. She has successfully led various initiatives to drive organic and inorganic growth including Vertical Strategy Formulation, Large Deal Creation, Acquisition Assessment, Process Re-engineering, Go-To-Market Strategy for New Markets, Account Growth Strategies and Program Management of Large Accounts.
She enjoys working with Start-Ups and has provided business consulting services to startups in the E-learning, Content, Analytics and Social Enterprise space. Reethika is an alumna of IIM Ahmedabad and the co-author of Entrepreneur 5 pm to 9 am. Her interests include reading, writing, martial arts and traveling.

Deepak Jain

CEO & Co-Founder

Deepak, a strategic leader with more than 10 years’ experience launching and transforming early-stage startups, specializes in bringing innovative technologies to market. He holds over 55 granted patents and an additional 50 pending patents in payment and security technologies. He co-founded Swych in 2016 with Rob Sabella.

Raj Shimpi

VP of Blockchain Tech

Raj, a global technology and business executive, has held strategic roles in Fortune 50 companies focusing on innovation, operational excellence and organizational transformation. As a leader focused on fintech with expertise in the mobile and payments domain, Raj led key initiatives in digital wallets and retail banking and has successfully launched digital products focused on emerging payments. His current focus is bringing blockchain technology to enterprises and has been actively involved with Hyperledger fabric, Ethereum and Stellar platforms.

Deepak Jain

Co-Founder & CEO

Deepak, a strategic leader with more than 10 years’ experience launching and transforming early-stage startups, specializes in bringing innovative technologies to market. He holds over 55 granted patents and an additional 50 pending patents in payment and security technologies. He co-founded Swych in 2016 with Rob Sabella.

Mehul Desai

Board Member

In his role as Group Chief Technology Officer at Finablr, Mehul drives the Finablr digital agenda with focus on platform strategy and innovation efforts. With over 25 years of experience in the Financial Services industry Mehul has been at the forefront of fintech innovation. He is widely acknowledged as a global Subject Matter Expert in the field of secure personalised transactions with over twenty patents issued to his credit. Mehul serves on the board of several companies and is an expert in-residence at the Polsky Center for Entrepreneurship and Innovation at the University of Chicago.

Promoth Manghat

Board Member

Promoth Manghat is the Group Chief Executive Officer of Finablr and is responsible for its strategy execution and management. Promoth also has direct responsibility for the “B2B and Payments Technology Solutions” segment including building relationships and partnering with blue chip global clients to provide bespoke solutions catering to their unique payment needs.
Promoth started his career with Alstom, before joining the Group in 2001 and over the years held various leadership positions and was instrumental in transforming Group into truly global player with market leadership in various segments. From 2015, Promoth has been serving as Chief Executive Officer of UAE Exchange, a Finablr go-to-market brand. Further on he led the formation of Finablr bringing together the various global brands of the group under one umbrella and was appointed its Chief Executive Officer in 2018.
With over 20 years of experience, Promoth is an acknowledged expert and thought leader in the Fintech and financial inclusion domains, He is a sought-after speaker at industry forums and conventions and has been featured amongst the “100 Inspiring Leaders in The Middle East” by Arabian Business, and as a “Top 50 Fintech Influencer in the Middle East”. He also serves on the World Economic Forum’s (WEF) Global Steering Committee for Promoting Global Financial Inclusion (PGFI) that seeks to drive sustainable financial Inclusion through digital means.
Promoth is a Chartered Accountant from the Institute of Chartered Accountants of India.

Nizamuddin Abubekker

Board Member

Nizamuddin is the Group General Counsel of Finablr, responsible for all legal aspects of its various corporate and commercial initiatives. Nizamuddin brings forth a strong understanding of the financial services industry and manages legal strategy for the Group’ and has a track record of successfully executing mergers, acquisitions and divestitures. He is also responsible for the Group’s intellectual property strategy driving its efforts to commercialize its industry leading IP assets.
With 14 years of experience with the Group, Nizamuddin has handled various responsibilities in the legal domain most recently serving as the General Counsel of UAE Exchange, a Finablr go-to-market brand. He has significant expertise in M&A transactions and has been closely involved in numerations transactions including the acquisition of Travelex in 2015. Under his leadership the UAE Exchange legal department was commended at the Middle East Legal Awards 2018 in the “Legal Department of the year – Large Team” category. Nizamuddin holds an undergraduate degree in Information Technology from Manipal University and is a law graduate from the Mahatma Gandhi University, India.

Rahul Pai

Board Member

Rahul Pai is the Group Chief Financial Officer of Finablr and is focused on driving the company’s financial performance to support its strategic growth aspirations. In this capacity, he oversees accounting and controllership, financial planning & analysis, reporting, and M&A functions providing guidance and insights to the management and the board of directors. With enterprise-wide oversight of all aspects of the Group’s financial operations, Rahul is focused on developing and executing Finablr’s long-term financial strategy, including developing systems and processes necessary to support the same.
Rahul has been part of the Group since 2006, and over the last 14 years he has served in various senior leadership roles most recently as Chief Operating Officer of UAE Exchange, a Finablr go-to-market brand. He has played an instrumental role in the growth and development of the Group driving strategic partnerships and joint ventures as well as various M&A efforts and played a key role in the acquisition of Travelex in 2015. Rahul is a Chartered Accountant from the Institute of Chartered Accountants of India.

Tony Sabetti


Tony brings more than 25 years of experience launching innovative mobile products to global markets. He served as senior director of technology at Softcard, a joint venture of AT&T Wireless, Verizon and T-Mobile USA (acquired by Google) and the first multi-platform, multi-bank, multi-OS mobile wallet to provide NFC payments.

David Durant


David is the former Group Vice President, General Counsel and Secretary at BlackhawkNetwork Holdings, Inc.

Matt Hall


Matt is a General Partner of HFM Capital where he oversees a diverse portfolio of investments. Prior to HFM, Matt led Amazon’s global payment acceptance group, was the Vice President of Business Development at Vesta Corporation. He has served as a member of the Federal Reserve Bank’s Corporate Payments Advisory Group and is on the non-profit Board of TINFA providing technology to underserved schools in developing countries.

Anu Shultes


Anu is a consumer-focused payments leader with a passion for bringing innovative financial products to market. She has spent over 20 years in financial services industry, building products, bringing them to the masses through omni channel marketing, and growing businesses to scale. Anu loves building high performing teams and really cool products.