Director of Business Development
Rebekka Rea is a multi-faceted, pre-paid industry veteran. As the Director of Business Development at Swych, Rebekka is responsible for developing sales, marketing and partnership opportunities with brands and strategic industry partners.
Her career spans over 20+ years and across diverse industry segments including gift cards, incentives, payments, Fintech, association management, advertising, and retail. Rebekka was instrumental in the growth and leadership of the Retail Gift Card Association, serving as its President and Executive Director for 5 years. She has served on the board of directors for the Incentive Marketing Association (IMA) and Incentive Gift Card Council (IGCC) and currently serves on the Board of the Incentive and Engagement Incentive Suppliers (IESP).